I’m getting the habit of buying a really expensive design book every time I enter a bookstore. I know it’s not healthy (since I’ll probably go broke after a few weeks) but I can’t help it! All for the love of analogue, I keep on making some lame excuse in my head that everything is for my ‘education’. Anyway, I’ve been dreaming about studying branding ever since I’ve had the realization that I don’t belong in business anymore. I actually started looking for design schools to go to after college and unfortunately, I haven’t found one so this book is currently my professor. Observing can only go so far, formal education is still the way to go!